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Nike's Marketing Strategy



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The Nike campaign launched in March featuring a global sporting star and an emotionally charged personal story to grab the attention of the viewer. The Nike campaign is unique because of the authentic and surreal interplay between the stars and the young athletes. Nike's campaign is different from other sports campaigns which use celebrity references to draw attention. It makes a subtle but genuine connection between the athletes and the stars.

Although the campaign might be controversial with some Americans, it is likely to have a long-lasting impact. Nike was able create brand loyalty in record times. The ad was also created by long-term, trusted partners that resonated well with the core audience. The end result was an ad which tapped into the core values and needs of its audience. It also has an unbeatable brand image.


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The campaign won worldwide praise despite the controversy surrounding the ad. Its inclusion, technical mastery and professionalism earned it the praise of a wide range media outlets including CNN Business as well as It's Nice That. Ava DuVernay, a celebrity who appeared in the campaign, has given it positive reviews. A variety of notable people have endorsed it and cited its message to be an example of how a company can help the rest of the world.


The Nike commercial split audiences into two camps. There are those who say the campaign is anti American, and those who advocate for boycott. The campaign has been a hit for the brand, and despite the negative reviews, Nike has proven that ad campaigns can be both powerful and controversial. This latest commercial shows that the company can stand for something greater than your bottom line.

The Nike campaign is widely praised for its ability to connect with customers. These social media pages, and apps, that were developed in tandem to the campaign are an excellent example. Its slogan "Just Do it" is a socially-conscious ad campaign. For example, a man and a woman wearing Nike shirts and a Nike watch are both symbols of the two genders. However, a woman can wear the brand even if she is not a man.


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A contrasting Nike campaign is aimed at women and male athletes. The campaign features female athletes and draws attention to the issues of dominance, sexualization, and sexualization between both sexes. Both genders are shown in a way that reflects brand values. The message is strong and upbeat. A male athlete poses as if he is a sexy man, while a female runs as if he is a mere woman.


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Statistics

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External Links

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Nike's Marketing Strategy